Bang & Olufsen x Hermés: The Atelier

UX/UI Design + Art Direction + Product Design

Brief

Make Bang & Olufsen a part of the cultural conversation despite its traditional approach and expensive price tag..

Solution

Collaborate with Hermes, as it is a lifestyle brand with a high price point that has successfully managed to remain a part of the cultural conversation.

The scarf is one of the most accessible products that Hermes offers just as the H95 headphones are one of the most accessible products offered at Bang and Olufsen. One is loved by fashion enthusiasts, the other by audiophiles. Together, they can serve as the IT accessory, one that gives the gift of music AND style.

Introducing The Atelier. A digital customization experience mimicking that of French couture houses. Just like an atelier, these headphones will be perfectly fit for each consumer's head using AI technology provided by B&O. And uniquely designed for them using a combination of their favorite iconic Hermés motifs.

The first ever digital atelier.