Summary

Chabi’s was created as a tribute to ancient Indian philosopher, Vallivar who wrote the Tirukkural. Named after the 26th chapter, which discusses veganism, Chabi’s (cha-bees) is how 26 is pronounced in Hindi. The company is about acknowledging that though popular in the West now, veganism has been around centuries. The company is the perfect opportunity to provide affordable vegan meals while putting a bold Indian spin on American classics.

Chabi’s Fast Food

Art Direction + Packaging + Brand Identity + Copywriting

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